Criteria for Membership
All ITA members will have taken and passed the Trainers Training course and Evaluation process with John Grinder, Carmen Bostic St Clair and Michael Carroll. The Trainers Training Evaluation procedure is one of the most in-depth and challenging in the world. Each trainer is tested to demonstrate the highest degree of skill and competency before being awarded a Trainer certificate. If a candidate does not make the grade, he/she is tasked to come back later. This robust format is proving to be successful in developing strong trainers.
General criteria for all levels:
- To support other members where possible. If working in the same, or similar, markets
to compete in a friendly way, not 'bad-mouthing' etc.
- When teaching NLP, to make explicit the form process distinction.
- The trainer will fully credit developers of patterns in all communication, both written & verbal.
- The trainer will continually work to update his/her own skills.
- Each trainer will present an outline of their Practitioner course to the ITA which
includes the length of the course, the content and the target market.
- Practitioner certificates will be signed by two ITA Trainers.
- To use John Grinder, Carmen Bostic St Clair and Michael Carroll's names only in
the manner detailed on this site.
- Membership of the ITA is exclusive, and the brand is not to be used alongside other association
- ITA Trainers acknowledge and respect others' copyright, intellectual property
and trademarks. This extends to the registration of web domains that closely represent
other peoples names, businesses or intellectual property.
Criteria for Certifying Members
Certifying Members enter a partnership with the ITA. The ITA certified trainer's
signature, the co-trainer's signature, and the signature of John Grinder, Carmen Bostic
St Clair and Michael Carroll will be on the graduates' certificates, along with the
- The Grinder signature is an enormous privilege for NLP Practitioners. The ITA Institutes
are positioned in a prestigious position in the marketplace. ITA Trainers are to respect
John Grinder's name and the Grinder philosophy, which was made explicit at Trainer's
- To be awarded status as a Certifying Member, trainers are requested to send:
- A schedule of courses
- Their marketing material
- An outline of their course
- Their course manual
- As a Certifying Member, we expect all the learners on a course who are applying for
NLP certification to do so through the ITA. This means you cannot have two certification
processes – one ITA and one non-ITA.
- When Certifying Members issue certificates to NLP Practitioners, they will provide
the ITA with a list of the names and contact details of all those who receive certification.
All recipients of ITA-issued certificates will be numbered and categorised.
- Certifying Members can advertise themselves in the following way:
For Practitioner courses
Certifying Member of the ITA (International Trainers' Academy of NLP). This means
XYZ Training company works in partnership with the ITA and trains to the ITA Standard. The
Practitioner certificates are signed by John Grinder, Carmen Bostic St Clair and Michael
For General courses
(Your name) is a Certified Trainer of NLP trained by John Grinder, Carmen Bostic St Clair
and Michael Carroll. (Your name) is a Certifying Member of the ITA (International
Trainers Academy) and works in partnership with the ITA, an organisation set up by John
Grinder, Carmen Bostic St Clair and Michael Carroll to maintain and improve the quality
of NLP on offer to the public.
Criteria for Approved New Code Trainers
- Approved New Code Trainers have attended a New Code Trainers Training with John Grinder,
Carmen Bostic St Clair and Michael Carroll. Approved New Code Trainers have been awarded
this prestigious title based on their achievements.
- New Code trainers can build the New Code into their Classic Code Practitioner courses
by adding the extra days into the course. See the guidelines in the 'Practitioner
- New Code trainers can add an extra module onto their Practitioner course, open to both
their own Practitioners and those from other NLP schools. See guides for training lengths
on this site
- New Code trainers do not have permission to go into any non ITA school and teach New
Code as part of a non-ITA course. Doing so would dilute both the ITA brand and New Code
brand by overlapping with ABNLP, SNLP, INLPTA etc. New Code and the ITA are to stand
alone in the market place.
- New Code certificates can only be issued through the ITA. No ITA trainers have permission
to use the phrase 'New Code NLP' on self-issued certificates.
Criteria for Associate Members
- Associate Members may be training non-certification courses, e.g. specialist business
courses, but want to advertise themselves as ITA trainers. This is perfectly acceptable
and is a good marketing strategy.
- Some Associate Members may want to run Practitioner Courses and issue their own certificates.
Again, this acceptable on the basis that the Associate Member makes it clear to its attendees
that its certificates are not issued through the ITA and do not carry the ITA seal.
- Membership Institutes can advertise themselves in the following way:
For Practitioner courses
Associate Member of the ITA (International Trainers' Academy of NLP). This means XYZ
Training course meets the minimum standards published by John Grinder, Carmen Bostic St Clair
and Michael Carroll.
For General courses
(Your name) is a Certified Trainer of NLP, trained by John Grinder, Carmen Bostic St Clair
and Michael Carroll. (Your name) is a member of the ITA (International Trainers Academy),
an organisation set up by John Grinder, Carmen Bostic St Clair and Michael Carroll to
maintain the quality of NLP on offer to the public.